The Workshop
The one day workshop is designed to upskill you in the crucial pillars of marketing to give you the confidence to plan how you will grow your business, form the right strategies, hire the right people, and ultimately create your own effective path to growth and investment.
We break down the pillars specifically relevant to your challenges and goals, to help give an understanding of each role, and how, by being planned effectively, they connect to complete your future strategy.
It is intensive, energy-packed and tailored to your business, leaving you in a position to immediately take the next steps in prioritising profitable growth.
What does the day cover?
1: Insights
What do you need to know about your audience, your competition and the market to help inform all marketing and growth initiatives.
3: Brand
What are the levers that control the perception of your brand with consistency, building trust and credibility in the long-term, giving a reason to become your customer over competition.
5: Acquisition
How can you decide on how to acquire new customers, the media channels and the marketing tactics that are right for you, making most efficient use of your budget while maximising ‘free’ channels.
7: Retention
Why you must start building relationships with customers, driving repeat purchase to increase Lifetime Value.
9: Partnerships
What kind of partnerships can help you grow, why they are important and how do you prioritise them.
2: Product Marketing
How can you define your product to be meaningful and relevant to your audience? How can you effectively communicate this to be exciting, interesting and, most importantly, buyable.
4: Conversion Path
How can you ensure that the route to purchase is optimised, with clear targets and expectations for each step.
6: Creative Content
What is ‘content’, why is it so important to marketing, and what are the processes for developing creative that is impactful, relevant and cuts through.
8: Buyer Activation
What tactics to put in place to get prospective customers over the line.
10: Marketing Operations
Setting the right processes, teams, budgeting and reporting to set up a functioning, impactful marketing agenda for business growth.
